ABOUT ME
James A Lang
An entrepreneur specialising in AI consulting and automation. He is the founder of It Matters, a firm focused on delivering reliable, resilient, and responsible AI solutions for large organisations using his STRIKE approach. James is known for his impactful digital transformation work, including:
Building the British Army’s first cyber protection team.
Developing the Ministry of Defence’s (MOD) big data and AI cyber protection platform, Cyber Mission Data.
Creating a human-machine teaming cyber vulnerability platform.
Co-founding KAZE Consulting, an AI-focused consulting firm.
Beyond his technical expertise, James is passionate about innovation, community building, and the arts. He is currently establishing Impact Gallery, a company supporting emerging artists in telling their stories. Additionally, he is creating an entrepreneurial club in Bath called Impact, fostering collaboration and support among entrepreneurs.
James’s leadership is underpinned by his strategic vision and commitment to creating positive societal impact.
Proudly based in Bath, UK
James, first moved to Bath in 2010 as an Information Security Risk Manager for Defence based in Corsham - CISSP certified in 2011. Following a life changing tour in Afghanistan he swiftly became a part of its vibrant Bath community.
In 2021 James and his business partner Michael Windmill moved Kaze into Queen Square, the heart of the city. Where James actively contributes to the local tech and business scene through his involvement with networks such as Vision Vault, TechSpark, Rebel Meetup, and Successo Network.
In 2024, James sold his majority shares in Kaze and formed it-matters - AI with a human touch. To focus his energy into his passions AI and the Art world.
Embracing Bath as his home, James is deeply appreciative of the city's perfect fusion of art and science, all within walking distance, complemented by the convenience of a short train ride to London.
As a father of two toddlers, he cherishes the community parks, rich cultural experiences from art museums to theatres, and the historical atmosphere that resonates with Roman and Georgian eras. Bath's artisan shops, specialist pop art stores, and options for eating out, add to the city's charm that James and his family enjoy daily.
His journey from military service to becoming an entrepreneurial figure in Bath's tech ecosystem exemplifies his adaptability and commitment to making a significant impact.
James's story is one of inspiration and purpose, showcasing his dedication to both his professional endeavours and his life in Bath, a city where history and innovation converge seamlessly.
Life outside of work
James, really appreciates the smaller things in life and cherishes time with his family. A doting father to two young children, Elizabeth and Benjamin, he finds joy and fulfilment in spending quality time with them. The parks and gardens of Bath serve as their common playground, where we can be found laughing outdoors, living a very active lifestyle.
A staunch advocate for maintaining a healthy work-life balance, James skilfully navigates the demands of his professional commitments without compromising the precious moments with his family. This philosophy not only reflects his prioritisation of family time but also underscores his belief in the importance of personal well-being and fulfilment outside the confines of work.
James's zest for life is further exemplified by his 'use it or lose it' approach. He thrives on challenges that test his mental and physical boundaries, participating in gruelling endurance events such as ultra-running, Ironman competitions, and the Marathon des Sables (MDS). These endeavours not only showcase his exceptional determination and resilience but also inspire those around him to embrace life's challenges with courage and perseverance.
In essence, James's life in Bath is a beautiful blend of family devotion, a balanced approach to work and personal life, and an unyielding passion for pushing his limits. Through his actions and choices, he embodies the spirit of adventure and the value of cherishing every moment with loved ones and friends.