My mission is to unlock the imagination of Digital Leaders
The AI adoption journey is fraught with challenges: from the complexities of rapidly evolving technology, new algorithms, the potential misalignment with company values, high costs, and the anxiety of failure. Digital leaders must navigate these issues while addressing the concerns of employees, customers, and shareholders. This makes the effective and responsible implementation of AI not only critical, but also a daunting task for leaders.
At it-matters, we understand these challenges and offer a structured approach to AI adoption using LUNA AI, our AI and decision support platform, the STRIKE method, and our expert team. By aligning AI initiatives with your company’s values and strategic goals, we ensure reliable, resilient, and responsible AI integration. Our comprehensive support empowers leaders to make informed decisions, enhance operational efficiency, and unlock the imagination of digital leaders, all while maintaining your organisational culture and purpose.
Through our Organisational Approach to AI, we turn the daunting task of AI adoption into a manageable and rewarding journey, helping your organisation thrive in the digital future.
Let it-matters guide you in harnessing the full potential of AI, creating lasting value for your business and society, because it matters, that we get it right…
About James
James, the founder of it-matters, is a serial innovator and passionate technical leader with deep expertise in cybersecurity and AI.
In today’s digital era, AI adoption is the foremost challenge confronting organisations globally. Yet, 80% of AI projects fail, lacking strategic value, exceeding budgets, or misaligning with company values.
James’s mission is to provide an organisational approach to AI that ensures AI delivers strategic value and aligns with company purposes. His dedication stems from the belief that getting AI right is crucial for wider society and future generations.
Ventures
James is the founder of it-matters, a strategic consultancy with a unique combination of digital expertise and decision engineering. it-matters equips organisations to harness transformational change, from the way they work to the results they can achieve. it-matters does this through:
AI THOUGHT LEADERSHIP
Shaping the Future with AI
We inspire organisations to lead in a rapidly evolving world by focusing on the transformative power of AI. Our thought leadership explores the future of education, employment, and human AI collaboration, helping you navigate complex challenges and create purpose-driven solutions. Because it matters that we build a future where AI with a human touch empowers humanity—not replaces it.
AI STRATEGIC ALIGNMENT
Aligning AI with Your Values
Using our STRIKE approach, we support and guide organisations in building Reliable, Resilient, and Responsible AI (R3AI). From data readiness to ethical governance, we ensure your AI initiatives align with your goals, culture, and purpose. Because it matters that AI drives innovation while upholding your mission and the trust of those you serve.
AI COACHING AND MENTORING
Empowering Your Teams
We support and guide teams through every stage of AI adoption, from data audits and model selection to cybersecurity, governance, and human-centric design. By focusing on skills development, ethics, and resilience, we empower your people to thrive in an AI-driven world. Because it matters that your teams—not just your technology—are ready for the future.
Work with James
Consultant
James is the founder of it-matters an AI consultancy where he has worked with clients including the UK Ministry of Defence,
Speaker
James is an authoritative
and passionate speaker about
AI with a human touch, education and employment in a future world of AI
Investor
James is a serial entrepreneur and innovator
- he thrives on spotting gaps in the market and addressing them, particularly when they have
a strong social value.